Supported by:

Storytelling impact:

communication workshop for green enterprises

28, 29 & 30st September

4.30 – 7pm

virtual event

Green Entrepreneurship Lab 2

Green entrepreneurship combines business with environmental and social impact. Nowadays, buying decisions are no longer made purely on the basis of price and quality. Rather the needs and values of stakeholders demand that entrepreneurs measure, and effectively communicate profit and impact. This is especially important when it comes to impact investing.

This hands-on Entrepreneurship Lab, focuses on providing green entrepreneurs with the tools to understand and measure their environmental and social impact and to communicate it effectively to their audiences such as clients, investors and the wider community.
This is the second Green Entrepreneurship Lab organized by the EcoSwitch Coalition, a network of 17 organisations that support eco-entrepreneurs in Lebanon.

Meet our experts

Fadel Zayan

Investment Director


Lina Tayara

Marketing Communications expert

Sara Hteit

Journalist and Media Consultant

Michael Kropac




Day 1: Identifying and measuring the impact of your enterprise

Welcome and getting to know each other

Impact management for green entrepreneurs (Input by Fadel Zayan, Alfanar)

Identifying and measuring your impact (Exercise guided by the EcoSwitch Coalition Members)

Day 2: Storytelling impact

Storytelling impact – (Input by Lina Tayyara, Communications expert)

Digital storytelling and visual production – (Input by Sara Hteit, Communications expert)

Developing the impact story for your enterprise (Exercise guided by the Experts and EcoSwitch Coalition Members)

Day 3: Pitching your impact story

Pitching 101 (Input by Michael Kropac, cewas)

Preparing your pitch, profile and dry-run (Exercise guided by EcoSwitch Coalition Members)

Shark-tank: pitch your impact to a jury of experts (Moderated by Johanna von Toggenburg, cewas)

Co-Organized by:

Supported by: