Nada Ghanem, is the founder and managing director at DOODA Solutions with extensive expertise in vermicomposting processes. The intersection of her passion for earthworms and the pressing challenges posed by human activity and climate change to their survival spurred the inception of DOODA. Eight years ago, establishing DOODA was a bold step. Nada wanted to unlock the full potential of earthworm farming, taking vermicompost production from small and niche to an industrial scale. Nada is currently pursuing a PhD at Wageningen University, Netherlands, focusing on  soil restoration. She also holds and Master Degree in Ecosystem Management and a Bachelor Degree in Environmental Health from the American University of Beirut.