An FMCG specialist and the CEO and co-founder of “DEKENET AL NES”, with extensive experience in the food and beverage industry. I dedicated a significant part of my career to key account management at Binzagr Company in Saudi Arabia, one of the leaders in the FMCG industry. I was responsible for managing a diverse portfolio of products, including Kraft-Heinz, Mazola, Holsten, and Hershey’s.
Beyond my professional endeavours, I am a passionate environmental activist, later becoming a political advocate with a high interest in economics. This facet of my identity informs my approach to business, encouraging a holistic understanding of the interplay between commerce, environmental sustainability, and socio-political contexts.